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After studying journalism and political science at the University of Rhode Island, JMB Communications founder Jeff Berger became a radio/TV news reporter and a newspaper columnist. He discovered a remarkable truth: you can write meaningful stories only after gathering all the facts. That's how we work today, years later. We learn what you do, for whom you do it, who your competitors are, what you do better / worse, what they do better / worse, where you want to be in five years as a business, what your customers need, what your customers want, etc. We learn what differentiates your products or services and why that differentiation is significant. We allow your input to gel, briefly -- then we propose a site to communicate clear, relevant messaging impactfully to all your key audiences. Once we finalize plans for your site's content and approach with you, we look at corporate colors and logos, creating copy that reflects who you are, what you do, and key benefits you deliver to customers / clients . . . all with a graphical family resemblance that accurately reflects your business and your culture. Need a new logo? We do that, too. About three weeks later, your new site is completed, live, and working for your business. See Capabilities for more. |
